
Get ready for
e& at GITEX Global!
OCT. 10-14 , 2022
5 days of uninterrupted content
Stay tuned as we bring you all the action
from the e& stand.

e& brand transformation

Transformation to a techco
Hear from Masood Sharif Mahmood, UAE CEO, on the transformation journey of e& to a techco focused on innovative digital solutions and global expansion.

Telco Customer of the Future
Masood Sharif Mahmood, UAE CEO, sheds light on the Telco customer of the future as well as e&’s journey of transformation from a telco to a ‘tech-co’ onstage at GITEX Global 2022.

The vision of e& life
In conversation with Khalifa Al Shamsi, CEO, e& life, as he speaks on the expansion of e& from a long-term telecom company to an all round service provider across smart platforms, super apps, entertainment, retail and fintech to elevate digital lifestyle in the MENAP region.

NAFIS partnership at GITEX
Hear from Ali Mansoori, CHRO-UAE, on the importance of emiratisation and the partnership with NAFIS that is aimed at increasing the competitiveness of the emirati workforce and providing them dynamic opportunities in the private sector.

e&’s brand transformation
Hear from Noreen Nasralla, Group Senior Vice President Brand & Comms, e&, talk about e&’s brand transformation journey.

EMCEE Opening Remarks
Welcome address for e&’s exclusive online GITEX channel from Farah Alsharid, Moderator for e& at GITEX as she speaks about what viewers can look forward to with content captured from the stand.

Cadillac InnerSpace Concept Car
In conversation with Kristian Aquilina, Managing Director, Cadillac Middle East, who shares insight into Cadillac’s partnership with e& on the occassion of its 120th anniversary and how the company is showcasing the future of mobility at GITEX 2022 with its lineup of luxurious personal autonomous vehicles.
Coverage from the stand

VIP Walkthrough
Day one started with an official VIP Walk Through at the e& stand.

EMCEE Intro
Farah Alsharid unveils the e& stand and sets the scene for the week on the first day of GITEX 2022.

Metaverse Showcase
Farah Alsharid speaks to Ramakrishnan Ramesh, Director/Strategic Collaborative Program, etisalat by e& about the Metaverse Showcase at e& stand at GITEX 2022.

Technology Showcase: Cadillac InnerSpace Concept Car
Farah Alsharid speaks to David Long, UX Designer, General Motors, as he explains the features of the Cadillac InnerSpace Concept Car for 2030 that envisions an autonomous and customisable electric vehicle at the e& stand at GITEX 2022.

Spotlight On: Seamless Passenger Journey
Farah Alsharid speaks to Ebrahim Abdulla, Security Lead, Smartworld, as he explains the showcase that displays a solution for a seamless passenger journey at the e& stand at GITEX 2022.

Spotlight On: TUC Technology
Farah Alsharid speaks to Vincenzo Angelillo, Marketing & Sales Director- TUC Technology, as he explains the showcase that displays a solution for the future of mobility at the e& stand at GITEX 2022.

Highlights from stand – Day 1
A glimpse of all the action, key highlights, showcases and more from Day 1 at the e& stand at GITEX 2022.

Spotlight On: EHANG
Farah Alsharid speaks to Andreas Perotti, CMO, EHANG, as he talks about the world’s first fully autonomous passenger drone that is on display at the e& stand at GITEX 2022.

Onstand MoU signing
The signing of an MOU to develop and execute the upcoming metaverse platform e& universe in the presence of Masood M. Sharif Mahmood, CEO of etisalat by e& and Joseph Lin GM of Viverse HTC corporation

e& at GITEX – Day 2 Highlights
A glimpse of all the action, key highlights, showcases and more from Day 2 at the e& stand at GITEX 2022.

e& at GITEX – Day 3 Highlights
A glimpse of all the action, key highlights, showcases and more from Day 3 at the e& stand at GITEX 2022.

Smart Indoor Garden
Coverage from stand – Gregory Lu, CEO & Co-founder, Natufia, talks us through his new product, Natufia One, which is a system to grow food automatically at home or in your office, showcased at the e& stand at GITEX 2022.

The Future of Tech in the MENA region
Watch the panel discussion that took place on stand at GITEX 2022 on the e& stand focusing on the future of Tech in the MENA region.

e& at GITEX – Day 4 Highlights
A glimpse of all the action, key highlights, showcases and more from Day 4 at the e& stand at GITEX 2022.

Future of Healthcare
Coverage from stand – Mark Capelli, Technical Director, BHS Technologies, takes us through his showcase at the e& stand that delves into the future of healthcare.

In Conversation with Hylobiz
Lina Owis, Manager, etisalat by e&, speaks to Jayashree Anand, Regional Head MEA & Strategic Partnership, Hylobiz, about Hylobiz’s partnership with etisalat by e& and how they are supporting SMEs in the region with their digital solutions.
Metaverse

Future of Virtual World
Coverage from stand – Abdul Mateen Mavad, Director, Infosys Technologies, gives us a glimpse into the metaverse technology developed to enable users to shop and access services virtually, showcased at the e& stand at GITEX 2022.

e& universe/ virtual stand
Coverage from stand – Sylwia Kochan, Vice President-Sales, HTC, gives us a glimpse into the first e& experience in the metaverse launched by HTC that showcases a VR format of the e& stand at GITEX 2022 that visitors can join in from anywhere around the world.

VR/AR/XR/The Future
Coverage from stand – So Lee, Strategy Manager, Maxst, demonstrates MAXWORK, an AR industrial solution provided by Maxst to large companies in Korea, at the VR/AR/XR/The Future showcase at the e& stand at GITEX 2022.

See The Future
Coverage from stand – So Lee, Strategy Manager, Maxst, demonstrates MAXVERSE, an extra metaverse development platform, at the See the Future showcase at the e& stand at GITEX 2022.

Immersive Streaming
Coverage from stand – Khaled Zaatarah, CEO, Vuz, talks about Vuz’s recent collaboration with e& capital and the company’s growth as a leading immersive mobile app at their showcase at the e& stand at GITEX 2022.

ifland
Coverage from stand – Seungyoon Baek, Leader, Metaverse Content Team, SK Telecom, talks about the company’s metaverse service ifland showcased at the e& stand at GITEX 2022.
etisalat by e&

Supporting the national agenda
Hear from Abdulla Ebrahim Al Ahmed, Sr. Vice President/Government Sales, etisalat by e& on digital transformation and growth that is aligned to the country’s agenda.

Importance of SMBs to the business & the UAE economy
Esam A. M. Mahmoud, Sr. Vice President/Small & Medium Business, etisalat by e&, highlights the digital platforms available to SMBs, such as Business Pro, that can help them elevate their competitive offerings and minimize their operating costs.

Evolution of nexgeneration networks
Hear Ragy Magdy, Sr. Vice President/Enterprise sales, etisalat by e&, give insight on the growth of sectors in Dubai that has led to a boom in UAE’s economy and how nexgeneration networks can accelerate the growth of businesses.

Creating next generation solutions for connected businesses
Hear from Oscar Garcia, Sr. Vice President/Business Marketing, etisalat by e&, shed light on the key priorities and initiatives in the coming quarters and providing next-generation services for businesses.

Managed services and E Care program
In conversation with Hamad Mohamed Almarzooqi, Sr. Vice President/Pre-Sales & Customer Service Delivery, etisalat by e&, talks about etisalat by e&’s evolution into a global business conglomerate and announces the launch of ecare, a new money service under etisalat’s transformation aimed at providing a wide range of reliable money saving models for customer’s personal and professional needs.

NextGen Networks
Coverage from stand- Syed Ashfaq, Analyst Business Marketing, etisalat by e&, talks about the NextGen networks showcase at the e& stand at GITEX 2022.

Digital Enablement
Coverage from stand- Hessa Nasser, Analyst, etisalat by e&, discusses her showcase that provides personalised mobile application and website solutions for companies at the e& stand at GITEX 2022.

Light up your office with Giga Ready Network
Coverage from stand – Owais Javed, Senior Engineer, etisalat by e&, explains the characteristics of the fibre solution at the e& stand at GITEX 2022.

Collaboration & Hybrid Remote Working
Coverage from stand- Hessa Nasser, Analyst, etisalat by e&, talks about her showcase that provides virtual collaboration & hybrid remote working solutions through the metaverse at the e& stand at GITEX 2022.

Connectivity & Infrastructure
Coverage from stand- Hessa Nasser, Analyst, etisalat by e&, talks us through her showcase on empowering SMBs with connectivity & infrastructure at the e& stand at GITEX 2022.

Virtual Home Assistant
Coverage from stand- Paul Alberts, Senior Sales Engineer, Radisys, speaks about his Virtual Home Assistant showcase at the e& stand at GITEX 2022.

5G to Empower Industry 4.0
Coverage from stand – Alaa Almaqrami, Engineer (Mobile Broadband Design Planning), etisalat by e&, discusses her showcase highlighting the 5G technology that supports connectivity of IoT devices for Industry 4.0 at the e& stand at GITEX 2022.

5G Robotics
Coverage from stand – Vladimir Margolin, Vice President-Sales, Energy Robotics, talks about the 5G Robotics showcase at the e& stand at GITEX 2022.

5G Private Network
Coverage from stand – Saif Almheiri, Sr. Engineer Internet Development, e&, talks about the 5G Private Network showcase at the e& stand at GITEX 2022.

Unified Communications
Coverage from stand – Rakesh Saraf, Senior Manager, e&, talks about the Unified Communications showcase at the e& stand at GITEX 2022.

Maritime Services
Coverage from stand – Roy McBurney, Director Media and Satellite, etisalat by e&, discusses the next generation satellite communications technology dedicated to UAE’s maritime sector showcased at the e& stand at GITEX 2022.

Intelligent Edge
Coverage from stand – Chinmay Bajpai, Senior Manager, e&, talks about Intelligent Edge, a new age connectivity service solution showcased at the e& stand at GITEX 2022.

Streaming VR from the Cloud over 5G
Coverage from stand – Graham Breen, Director, Innoactive, talks about streaming VR from the Cloud over 5G showcase at the e& stand at GITEX 2022.

Tapo Smart Home by TP-Link
Coverage from stand – Ratheesh Rathiyappan, Regional Retail Business Manager, TP-Link MEA, talks about Tapo Smart Home, an innovative home solution for consumers, showcased at the e& stand at GITEX 2022.

Secure Mobile Communications
Coverage from stand – Babar Sultan Callea, Director, e&, takes us through etisalat’s Secure Mobile Communication showcase at the e& stand at GITEX 2022.

Smart Homes
Coverage from stand – Uzair Kamili, Sales, Ring Connections FZE, showcases a smart solution for secure homes.

Multiple Robot Charging System
Coverage from stand – Eui Yeop Chung, ModernTec, Doosan Robotics, talks about the company’s automatic electric vehicle charging booth showcase at the e& stand at GITEX 2022.

SMB Payment Solutions
Coverage from stand – Saif Al Faqaei, Analyst, etisalat by e&, speaks about his SMB Payment solutions showcase at the e& stand at GITEX 2022.

Precise Location Service
Coverage from stand – Diala Ghassan, Manager, etisalat by e&, talks about e&’s partnership with Swift Technologies to provide precise location services for autonomous vehicles in the UAE, showcased at the e& stand at GITEX 2022.

Automated Coffee Robot
Coverage from stand – Sang Kyum Kim, Senior Manager, Doosan Robotics, talks about the company’s exciting robot demonstrations NINA & Dr Presso, showcased at the e& stand at GITEX 2022.

Blazing 5G Uplink Speed
Coverage from stand – Abdulla Almansoori, Engineer (VIP Mission), etisalat by e&, talks about the first-of-its-kind radio dual connectivity technology with band aggregation showcase at the e& stand at GITEX 2022.

Future of Fiber: 100G PON
Coverage from stand- Ahmed El Shahat, Manager, etisalat by e&, along with Robert Borkowski, Nokia, demonstrate a prototype providing better connectivity through 100G PON technology, showcased at the e& stand at GITEX 2022.

Smart Home Solutions
Coverage from stand- Ahmed El Shahat, Manager, etisalat by e&, along with Robert Borkowski, Nokia, demonstrate a prototype providing better connectivity through 100G PON technology, showcased at the e& stand at GITEX 2022.

Cloud Medical Imaging
Coverage from stand- Sandra Moharib, Manager, PaxeraHealth, talks about the company’s AI for cloud imaging solutions for medical facilities showcase at the e& stand at GITEX 2022.

5G Live Broadcasting
Coverage from stand – Bruno Schmetz, Sales Director MEA, LiveU, talks about the 5G Live Broadcasting showcase at the e& stand at GITEX 2022.

Mission Critical Communication
Coverage from stand – Kaveh Hosseinzadeh, Managing Director, Tassta, talks about the Mission Critical Communication showcase at the e& stand at GITEX 2022.
e& life

evision’s Transformation
Hear from Olivier Bramly, CEO, evision, on the evolution of evision as a content aggregator since its conception in 1999 and transformed into delivering multiple forms of entertainment in different international and regional languages across the MENAP region and beyond.

Spotlight on: StarzPlay Acquisition
Hear from Maaz Sheikh, CEO, StarzPlay, as he talks about the StarzPlay’s partnership with e& life and how evision’s investment in the company has helped evolve the business and scale to the consumer demands in sports entertainment.

Future of OTT and Entertainment in MENA
In conversation with Zahra El Zayat, CCO, evision, as she shares the change in trends with streaming platforms and what methods evision is implementing to monetize, expand their reach and bridge the gap in the entertainment sector after their recent acquisition as a major stakeholder in StarzPlay.

Building e& money
Hear from Melike Tanrikulu, General Manager, e& money, on the company’s transformation journey that encompasses visions, product value proposition, revamping with new branding and using technology to change the future of finance.

Future of e& money
Hear from Melike Tanrikulu, General Manager, e& money, who tells us how e&money is working to become the best financial app in the region as the preference for digital payments grows globally.

e& money at Gitex 2022
Hear from Melike Tanrikulu, General Manager, e& money, on why you shouldn’t miss out on visiting e& money’s showcase at GITEX 2022.

Intelligent checkout
Coverage from stand- Yogev Cohen, Director of Sales, Supersmart, discusses the intelligent checkout showcase at the e& stand at GITEX 2022.

Smart Ordering
Coverage from stand- Jorge Mira, Director of Creative Services, Scala EMEA, discusses the smart ordering showcase at the e& stand at GITEX 2022.

Intelligent Shelves
Coverage from stand- Jorge Mira, Director of Creative Services, Scala EMEA, discusses the intelligent shelves showcase at the e& stand at GITEX 2022.

Digital Retail
Coverage from stand- Jorge Mira, Director of Creative Services, Scala EMEA, discusses the digital retail showcase at the e& stand at GITEX 2022.

Hand Vision
Coverage from stand- Danny Albocher, Co-founder & CPO, Pickey Solutions LTD, discusses the Hand Vision showcase at the e& stand at GITEX 2022.

Virtual Store
Coverage from stand – Carlos Cabrera, International Operations Manager, Oreka Interactive, talks about the Virtual Store showcase at the e& stand at GITEX 2022.

Virtual Tourist
Coverage from stand – Mirit Ashkenazi, Product Marketing Lead, AMDOCS, discusses the Virtual Tourist showcase at the e& stand at GITEX 2022.

Beyond Fashion
Coverage from stand- Albert Minguell Colomè, CEO, Broox Technologies, talks about the Beyond Fashion showcase at the e& stand at GITEX 2022.

Smart Digital Kiosk
Coverage from stand – Reelika Martoja, Product Owner, Cleveron, discusses the Smart Digital Kiosk showcase at the e& stand at GITEX 2022.

Intelligent Locker
Coverage from stand – Reelika Martoja, Product Owner, Cleveron, discusses the Intelligent Locker showcase at the e& stand at GITEX 2022.

Last Mile Delivery
Coverage from stand – Mihkel Ilp, Head of Sales, Clevon, talks about the Last Mile Delivery showcase at the e& stand at GITEX 2022.

3D Telemedicine
Coverage from stand- Wendy Lamin, Managing Director, Holoxica, discusses the features of 3D telemedicine that aims to digitise, democratise and humanise health communications showcased at the e& stand at GITEX 2022.

Smart Wearable
Coverage from stand – Danny Albocher, Co-founder & CPO, Pickey Solutions LTD, demonstrates the hand vision technology for e-commerce warehouses showcase at the e& stand at GITEX 2022.

Intelligent Inventory
Coverage from stand- Florian Reiher, Founder, MSC, Metralabs, discusses the Intelligent Inventory Showcase at the e& stand at GITEX 2022.

Future of Payment
Coverage from stand – Harshvardhan Singh, Consumer Channels Manager, etisalat e& money, talks about the Future of Payment showcase at the e& stand at GITEX 2022.

Last Mile Delivery
Coverage from stand – Ashish Gupta, Co-founder, Ottonomy, discusses the Last Mile Delivery showcase at the e& stand at GITEX 2022.
e& enterprise

Introduction to e& enterprise
Hear from Salvador Anglada, CEO, e& enterprise, on the key pillars under e& enterprise – data centre & cloud, cybersecurity and IoT & AI, what businesses can expect, the showcases at GITEX 2022 and more.

Blockchain enabled trade finance banking platform
Hear from Zul Javaid, CEO, UAE Trade Connect, on how e& enterprise has deployed a fintech solution using blockchain technology and AI, which is being harnessed to support and improve safer banking solutions.

e& enterprise cloud strategy
Hear from Miguel Angel Villalonga, CEO, e& enterprise cloud, as he talks about the cloud infrastructure that can enable businesses to work faster and be more agile in all their processes as well as customer experience platforms that can elevate CX to the next level.

e& enterprise IoT & AI strategy
In conversation with Alberto Araque, CEO, e& enterprise IoT & AI, on the solutions that e& enterprise is showcasing at GITEX across sectors for businesses to be more competitive and efficient.

Cybersecurity – Day Zero & Beyond
Stephan Berner, CEO, Help AG, sheds light on the evolving and ever important cybersecurity space, emphasizing how organizations can be responsive and proactive as well as take advantage of next-gen platforms to assess risks and stay protected from cyber-attacks of any scale.

Focus on Cloud – Engage X
Fireside chat: Ahmed Omer, Sr. Director, Engage X, in conversation with Elias David, Regional VP-Emerging Markets EMEA, Twilio, as they discuss the CPaaS industry’s evolution and the role Twilio is playing in digital transformation in the MENA region as part of their partnership with e& enterprise.

Focus on IoT & AI – Smart City
Fireside chat with Mohammad Saif, Senior Manager/Solutions Marketing- Smart & Sustainable City & Arda Aksaray, Partner – CBO, DVM IoT Solutions, on smart city solutions from e&enterprise.

Zero Trust Security Strategy
Hear from Nicolai Solling, Chief Technology Officer, Help AG, about how Help AG assists organizations in utilizing Zero Trust technology to enhance their defence against cybersecurity attacks.

Next Gen Cybersecurity Platforms
Hear from Sudhir Menon, VP-Product Management & Strategic Alliances, Help AG, as he shares insight on cybersecurity as a service and investing in next-generation platforms to mitigate the effects of cyber attacks.

Managed Cyber Defense
Hear from Simon Willgoss, Head of Managed Security Services, Help AG, on providing unique and high-quality cybersecurity services to help companies improve their cyber defence.

Data Center
Coverage from stand- Ahmed M Alhammadi, Sr.Director/Data Center, e& enterprise cloud, discusses the Data Center showcase at the e& stand at GITEX 2022.

e-Hospitality Solution
Coverage from stand- Altaf Ahmed, Director, e& enterprise, discusses the e-Hospitality Solution showcase at the e& stand at GITEX 2022.

Managed Cyber Defense & Zero Trust Solutions
Coverage from stand – Majid Khan, Director Architecture & Platforms, Help AG, talks us through Help AG’s service-centric approach portfolio showcased at the e& stand at GITEX 2022.

Engage X CPaaS
Coverage from stand – Ahmed Omar, Sr. Director, e& enterprise, talks about the new communication platform as a service for public and private organisations showcase at the e& stand at GITEX 2022.

Smart & Safe Homes
Coverage from stand – Farhan Mahmood, Senior Director Solutions Marketing Safe City, e& enterprise, takes us through the features of the Smart & Safe Homes service showcase at the e& stand at GITEX 2022.

Smart Twin
Coverage from stand- Jorge Carassco, Director Solutions Marketing, e& enterprise, talks about Smart Twin, a digital twin solution for industrial facilities, showcased at the e& stand at GITEX 2022.

Drone Traffic Management & Autonomous Drone Inspection
Coverage from stand- Jorge Carassco, Director Solutions Marketing, e& enterprise, talks us through the company’s drone management solutions for civil aviation and private companies, showcased at the e& stand at GITEX 2022.

Advanced VR suit
Coverage from stand – Ashton Kehinde, Partner, Teslasuit, talks about the world’s first fully interactive VR suit showcase at the e& stand at GITEX 2022.

5G Advanced Autonomy and Remote Access
Coverage from stand- Mihkel Ilp, Head of Sales, Cleveron, talks about the5G Advanced Autonomy and Remote Access showcase at the e& stand at GITEX 2022.

Ekto One Robotic Boots
Coverage from stand – Brad Factor, Founder & CEO, Ekto VR, talks about his innovative VR robotic boots showcase at the e& stand at GITEX 2022.

AIaaS
Coverage from stand – Kamran Ahsan, Senior Director AI & Smart Data, e& enterprise, discusses e& enterprise’s unique technology stack that offers AI as a service showcase at the e& stand at GITEX 2022.

Clinical Engagement for Patients
Coverage from stand- Samir Mitra, CEO, Reya FZCO, talks about Reya’s product that provides remote and customised digital solutions for patients, showcased at the e& stand at GITEX 2022.

NFTs for Loyalty
Coverage from stand- Saad Kabbani, Client Director Hospitality, e& enterprise, talks us through how NFTs can be used to support and grow loyalty programs with the showcase at the e& stand at GITEX 2022.

Cloud Medical Imaging
Coverage from stand- Sandra Moharib, Manager, PaxeraHealth, talks about the company’s AI for cloud imaging solutions for medical facilities showcase at the e& stand at GITEX 2022.

Smart City
Coverage from stand – Mohammad Saif Siddiqui, Senior Manager Smart & Sustainable City, e& enterprise, talks about the Smart City showcase at the e& stand at GITEX 2022.

Future of Robotic Mobility
Coverage from stand- Mark Bjelonic, CEO, Swiss-Mile, talks about showcase at the e& stand at GITEX 2022.

Urban Intelligence
Coverage from stand – Vikram Hegde, Manager Smart & Sustainable City, e& enterprise, talks about the Urban Intelligence showcase at the e& stand at GITEX 2022.
e& capital

Introduction to e& capital
Fireside chat: Kushal Shah, Head – VC, e& capital in conversation with Eddy Farhat, VP – VC Partner, e& capital, introduce e& capital’s initiative to invest in early stage startups in the coming years as they discuss the panels, eminent guests, interactive setups, and the finals of the startup selection that visitors can look forward to at the e& stand during this year’s GITEX.

Data and Analytics Platform
Coverage from stand – Kapil Ramani, BD Manager, Magnitt, talks about his company’s work as a data and analytics research platform at their showcase at the e& stand at GITEX 2022.

Virtual Telco Labs
Coverage from stand – Samir Tahraoui, Founder, LabLabee, takes us through his Virtual Telco Labs showcase at the e& stand at GITEX 2022.
e& international

Introduction & Driving international growth through innovation
Hear from Mikhail Gerchuk, CEO – e& international, on prioritizing the growth of the business in countries where they operate, providing the best customer service through digital technology and expanding across key markets.

The impact of 5G on the society
In conversation with Sabri Albreiki Yehya, Chief Technology Officer, e& international, who shares how the 5G ecosystem that combines IoT, AI, cloud and big data will transform the role of technology and communication service providers like e& in society and strengthen our digital future.

Global human capital evolution
Fireside chat: Obaid Al Zaabi, in conversation with Dalia El Gezery, Chief Human Resources and Administration Officer, Egypt, Etisalat, by e& discuss the evolution of global human capital and making workplaces suited to the current generation.

Future strategy & initiatives
Panel discussion: Alexander Rauchut, SVP Consumer – International, e&, in conversation with Burak Sevilengul, Chief Commercial Officer, e& international & Dr Kamal Shehadi, Chief Strategy Officer, e& international, on addressing customer demands and expanding e& international’s growth worldwide.